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| Reverse Mortgage Leads and Training |
| Sunday, July 20, 2008 |
Direct Mail in the reverse mortgage leads, senior life insurance, and annuity fields differ substantially from Internet leads.
While both types of leads collect information about the consumer and establish a relationships with the customer prior to the first face to face meeting, the senior market is different from younger audiences in significant way.
Many seniors are uncomfortable with the internet or just plain internet illiterate and prefer to us the mail. we can summarize the advantage by pointing out a few things here:
- Direct Mail can effectively target the zip codes, sectional centers, cities, and states you work in
- Eligible seniors tend to distrust or be unfamiliar with the Internet
- Direct Mail marketing pieces can shift consumer perception about your products
- Postcard direct mail campaigns campaigns are to add to your marketing mix.
When reverse mortgage agents implement direct mail lead campaigns with a reliable source they have a great opportunity to get exclusive reverse mortgage leads. |
posted by Domesticated Dog @ 1:58 PM  |
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